The days of being able to simply take from the land are over. As sportsmen and women, we all have an obligation to help protect wildlife and wild places that goes beyond purchasing a license and paying taxes on guns and ammunition. Our very passion depends on it. As a manufacturer of outdoor apparel, we at First Lite feel this responsibility all the more. Our business model is predicated upon Americans' ability to get out into the woods and pursue free-ranging game. For this reason, we go out of our way to support folks and organizations that are standing up for wildlife conservation, public lands preservation and hunter access. Whether it is as casual as donating a jacket to a local BHA Pint Night or as significant as our Round Up for Conservation Initiative, First Lite is committed to conservation and protecting our hunting heritage.